Bo is a Swedish citizen and is a Maltese resident since 2014.
Most recently, Bo was Managing Director of PokerStars Casino (2017-2019) and part of the Stars Group Management Team. In 30 months as MD, his team took the Casino division from an annual revenue run rate of $250M to $550M by rapid improvements to the customer experience. By year end 2019, Pokerstars Casino was the World’s largest online casino.
PokerStars then acquired UK based Sky Betting and Gaming.
Between 2014-2017, Bo was the Chief Executive Officer of Mr Green, one of Europe’s leading online casino brands. He was instrumental in a full business turn-around, taking the company to almost € 100M in revenues while significantly improving all aspects of the product and customer experience.
Bo was also responsible for introducing a Sportsbook to Mr Green’s existing business verticals (casino slots, live casino and sports betting). During his time as CEO he took the share of total revenues coming from mobile went from 11% to 45%.
Between 2010 and 2013, Bo was the CEO of Lensway Sweden.
He has previously held several other high-level positions such as COO of Bwin Games, as CFO and COO of the free daily newspaper Metro in Sweden, CEO of Algonet (Sweden’s first ISP), etc.